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Maddie Rowley
Fall 2024
Budget
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans.
Every phase of the marketing process can be roughly estimated. This step of the marketing planning process provides valuable insight into the logistical side of marketing.
Budget Table
Tactic
Monthly Cost
Specific Allocation
Social Media Marketing
Events
Add store optimization
Unexpected costs
App maintenance/software tools
$1,148
$500
Part-time employee to post: $400; Canva: $15; 4 sponsored ads on Instagram: $400; Influencer marketing 4 times a year: $4,000
Food and drinks: $200; Freebees to hand out: $300
About $500
Emergency funds: $750
Maintenance and tools: $200; Customer support agent: $500; App software: $25
$500
$750
$725
= $3,623
Total cost per month
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