Social Media Plan

First Social Media Platform Utilized

I will be using Instagram as the primary social media platform. Instagram is also linked to Facebook which will be beneficial to target staff and faculty while Instagram can be used to target students more. Both apps are an easy, effective way to put out information. We are able to go live and have viewers ask questions, or we can simply post pictures and videos relating to the app.

Instagram/Facebook
Mock-Up One

Instagram/Facebook
Mock-Up Two

TikTok

TikTok is still very popular, so I will utilize that to promote the app to the younger group of college students. I can have student ambassadors make videos explaining the Campus Health App and how they can benefit from using it. We can even put a direct popup link to download the app in the app store. Live Q&A sessions can be held where we get direct feedback and answer any questions they might have about the app.