A strong mission statement should be short and to the point without extra sentences or unnecessary information for readers. It holds value since the goal is to improve the health of the organization’s people. The statement is also plausible and specific as to what the goal or point is. I want my target market to want to download the app in order to help them with their own personal health. I want them to feel no shame in wanting to take more responsibility for their health. The app makes it fast and easy to schedule certain appointments or check past health history without having to reach out to talk to someone since this could be a barrier for many students, including myself.