One PR Plan that would be beneficial for the app could be a podcast. I could either start a podcast or be a guest on someone else’s podcast and go into detail about the app, what you can do with it, and why you should download it. I think it would be easier to be a guest on an existing podcast, but starting my own could also be beneficial in the long run since I can talk about more healthcare topics besides the Campus Health app.

 

Another PR Plan could be to host a big event before the launch or even for the launch of the app. This can bring in a wide range of people who can learn about the app and then share what they learned to their friends and to others. People such as IUI students and faculty as well as friends and anyone in the healthcare field would be welcome to attend. This would be a good way to have many different groups of people come together to learn about and support the Campus Health app. This event will also be good for publicity and can show up on social media which can help support and spread the word about the app.